Food Channel

iPad on table with food app recipe page open

While working as an assistant manager of the Israeli Food Channel, I was given the challenge of creating the channel’s first iPad app. The goal was to provide accessible and simple cooking guides using footage from the channel's leading shows. I took part in conceptualizing the app and oversaw the design and development process.

skills & tech

Axure, User Research, Personas, User Testing

Food Channel app hompage on iPad and iPhone
Foodability and Desirability

When designing the homepage I took under consideration The iPad and iPhone different context of use. While in the iPad the food talks for itself with big mouthwatering images, in the iPhone version I went for a more scannable option offering a variety of recipes the user can filter through.

Search result wireframe on iPad mockup
Search Results

To create a simplified search process the results page contains different types of results separated by category: chefs, TV shows and recipes.

demo of recipe page
recipe page

To help the user choose the right recipe for him I concentrated all the recipe info (quick explanation, difficulty level, time, equipment needed etc.) on the recipe introduction page. In addition offering the user useful tools like creating a shopping list, adapting the recipe to any number of diners and unit conversion.

What I learned from this project

This project allowed me to interact with users understanding what their needs are when cooking and coming up with an app that completely matches their needs.

Why don't we do something together?

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